About The Jade

Jade McClure – Vancouver Personal Trainer and Nutrition Coach.

For more than two decades, I’ve been helping people in Vancouver — and online — move better, eat better, and live better. My goal is simple: help you feel stronger, leaner, and more confident, while actually enjoying the process.


My philosophy, known as The Jade Way, grew from years of testing and applying systems with myself and my clients to see what truly creates lasting change. It’s not just about workouts or calorie tracking — it’s about combining smart Exercise, balanced Nutrition, and sustainable Lifestyle habits into one system that fits your real life.


Every client begins with an in-depth health and movement assessment so I can design a fully personalized program — one that delivers real, long-term results. 

Over the years, that approach has led to hundreds of transformations, from busy parents and professionals to actors who depend on their bodies for their careers.


I’ve been fortunate to learn from some of the world’s most respected coaches and institutions, including the C.H.E.K. Institute, The Clean Health Institute (Australia), Kilo Strength Society, and the late Charles Poliquin — whose principles continue to shape my coaching today.

“One of my greatest joys is helping people become fitter and healthier — to see them exceed their own expectations while discovering that exercise can actually be fun” – Coach Jade

My Latest Posts

Are you scared of change?

For 15 years I coached my clients in what I can only describe as a seriously "toxic" environment. All this time I told myself things where ok, they weren't.

Holiday Healthy Tips

Every year I get asked if I can write an article on how people can stay in shape during the holidays. This year I decided to do something different.

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